Producer/Director - Vox Media x Microsoft

Microsoft came to us with a vague, but grandiose idea that I made into an award-winning reality. 

Their brief was simply: we want to make one video in each of the 50 states. 

What I made from that was U.S. of Awesome, a 50-episode series that zip-lined through Hawaii, swam with manatees in Florida, and climbed glaciers in Alaska while earning over 75 million views and winning multiple advertising industry awards!

I shot and edited the first handful of episodes myself to create a style and a formula that could be tested for feedback on Facebook and Youtube before being recreated at on a large scale as I traveled the country producing and directing the shoots while remotely guiding the editors back in NYC. 

This effort took two years and the work of well over one hundred people across the country to make it a reality.