360° Creative Producer - Between Riverside and Crazy

Between Riverside and Crazy was a Broadway play starring Common and Stephen McKinley Henderson that need me to produce a TV commercial shoot, a social media video shoot, and a photoshoot all on the same day, and we needed to capture enough material to create assets to cover the entire run of the play.

The shoot day was highly successful, and from it we were able to create a television commercial that eventually had four different variations broadcast, a key art image, paid social videos, digital placements, subway displays, outdoor displays, and print ads in publications such as the NY Times.