Post-Producer - American Buffalo

American Buffalo was a Broadway revival starring Laurence Fishburne, Darren Criss, and Sam Rockwell that was set to open in February 2020, but due the Covid-19 pandemic, it had to delay its opening, and in the mean time I had to step in as Post-Producer and turn its entire campaign from black and white to color since people needed hope (color) rather than visual challenges (black and white) after lockdown was lifted. 

This is not a single button click. 

This project involved re-contracting multiple color grading facilities, animation houses, and retouchers to undo and then redo their work so that we could rethink TV commercials, key art, NY Times ads, and an extensive digital campaign from the ground up.